We’re a luxury hospitality consultancy and aim to inspire hoteliers, restaurateur’s and private members club owners to create exceptional guest experiences, by unlocking innovation and creating digital growth.
We’ve designed Strategic HOS to enhance your service and create exceptional guest experiences. We begin by identifying your ideal guests or members (buyer personas) then research the choices that lead to their making a direct booking with your hotel, restaurant or private members club (we call this the buyer’s journey). This process helps us to identify the steps your potential guests and members take when looking to reserve a hotel room or suite, a table in your restaurant or become a member of your club. Once we understand your businesses unique buyer personas and their journey, we discover your “why?” before designing a messaging strategy that resonates within the Golden Circle. We create Golden Content that drives home why your business is unique and then presents your hotel, restaurant or private members club to your ideal guests or members at the perfect stage in the buyer’s journey. We call this process Digital IQ® and it’s the proven strategy for the digital age.
We use data driven design to create a sales funnel for your properties that unlocks innovation and creates exceptional guest experiences. Using data driven design, we identify the data sets that matter to your business and ultimately drive more direct bookings to your website whilst significantly reducing OTA fees, PPC costs and payment service provider costs. We capture the business segment codes and STR reporting statistics that enables our digital marketing campaigns to create revenue for your business that results in higher occupancy rates, more table reservations or more members that drive increased FNB sales. And what’s more, our luxury hospitality marketing services are delivered with a proven RoI and a Golden Guarantee.
Our digital marketing services begin with a comprehensive digital strategy that identifies the current state of your hotels, restaurant or private members club marketing performance, then identifies the desired ADR for your hotel, number of covers for your restaurant or desired number of membership renewals and FNB sales which underpins a bespoke Revenue Management Plan designed to achieve 100% occupancy at ADR, covers or renewals rate. At Strategic Digital Marketing, we provide hoteliers with the knowledge and experience to transition from just keeping the lights on or struggling to just get through a season and barely break even, to achieving 100% occupancy at ADR, a full restaurant all year round or increased membership renewals. Then, we continue to help, support, and empower guests well after they first begin looking to make a reservation or visit. That’s how your business grows – by deploying luxury hospitality marketing services to focus your marketing, sales, and service efforts on creating exceptional guest experiences.
Luxury hospitality marketing services should connect your hotel marketing activities to driving up occupancy rates, increasing RevPAR, reducing OTA fees and commissions whilst encouraging direct bookings. Or, they should focus on increasing covers and decreasing turnaround times, whilst improving high margin FNB sales. Or, they should focus on increasing membership renewals, FNB sales and CSAT, whilst building a luxury brand. We offer a mix of digital strategy, digital marketing and digital PR, revenue management, data driven design, search engine optimisation and even a convenient starter package to quickly improve your business performance. Our unique Digital IQ® framework does all of this and more. We begin with a free initial consultation to benchmark your current marketing performance before providing a series of workshops and engagements to reduce your reliance on reacting to negative reviews and move to a dynamic organisation that creates exceptional guest experiences and drives increased revenues. And what’s the outcome? A luxury hospitality business full of delighted guests or members that become promoters for your business.
READY TO DISCOVER YOUR DIGITAL IQ®?
FIND YOUR WHY
Any luxury hospitality business can explain WHAT they do, some can explain HOW they are different or better than their peers, but very few can clearly articulate WHY. The WHY is not about money or profit — those are results.
MEET OUR UNIQUE
STRATEGIC HOS® FRAMEWORK
Success begins with digital strategy. We offer a mix of luxury hospitality marketing services that are powerful alone, yet better together. Pull guests into your property with the force of gravity by combining our Digital Marketing & Data Driven Design services to create golden content. They’re powerful alone — but better together.
We guarantee that we’ll create more revenue for your luxury hospitality than you’ll pay for our services. Therefore, our proposition is “whatever you invest in our services, we’ll return more to you in revenue and prove it.” We call this our golden guarantee and it’s success guaranteed with a proven RoI. We guarantee the creation of revenue.